Consultancy Services for Social Media Influencing - Participatory Ecological Land Use Management
- Buyer
- PELUM Uganda
- Category
- Food & catering, Consultancy & advisory, Media, advertising & events
- Location
- Uganda
- Closes
- 25 Oct 2026
- Contact
- procurement@pelumuganda.org, pelumuganda@pelumuganda.org
- Published
- 2026-09-27
Required documents
- Financial proposal / price schedule
Eligibility
- • Target audience segmentation (youth, farmers, policymakers, journalists, consumers).
- • Conduct short interviews with key stakeholders (farmers, policymakers, youth) for social media.
Tender notice & summary
## 1. Background
PELUM Uganda will be hosting the Agroecology Week of Action 2026, a five-day (I.e 26th – 30th October 2026) convening dedicated to promoting agroecology, sustainable food systems, and the preservation of indigenous knowledge. The week brings together farmers, policymakers, researchers, civil society, and private sector actors.
The Agroecology Week of Action (AWA) comprises four distinct but interconnected events:
• Press Conference: Official launch and media engagement.
• 8th National Agroecology Actor’s Symposium: Policy dialogues, panel discussions, and workshops.
• 5th Agroecological Market Systems Expo: Exhibition of agroecological products, innovations, and market linkages.
• 16th Annual Indigenous/Traditional Food & Seed Fair: Celebration of cultural heritage, seed diversity, and traditional foods.
To maximize reach, engagement, and visibility across digital platforms,PELUM Uganda seeks to engage a qualified social media influencer/consultant (individual or firm) to provide strategic social media influencing services before, during, and after the Agroecology Week of Action 2026.
## 2. Objective of the Consultancy
The primary objective is to leverage social media platforms to amplify the messages, activities, and outcomes of the Week of Action 2026, driving online engagement, raising awareness about agroecology, and positioning the event as a leading convening on sustainable food systems.
Specifically, the consultant will:
• Develop and implement a comprehensive social media influencing strategy.
• Create engaging, shareable content that resonates with diverse online audiences.
• Drive conversations and engagement around agroecology, indigenous seeds, and sustainable markets.
• Amplify key messages from the Press Conference, Symposium, Expo, and Seed Fair.
• Increase follower growth and online visibility for PELUM Uganda and its partners.
• Generate measurable impact through analytics and reporting.
## 3. Scope of Work
The consultant will be required to perform the following tasks across three phases:
## PHASE 1: PRE-EVENT (Two Weeks Before: 12th – 25th October 2026)
## A. Strategy Development
• Conduct a desk review of existing communication materials, branding guidelines, and key messages.
• Develop a Social Media Influencing Strategy including:
• Platform selection (e.g., X/Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Content calendar with daily themes and posting schedules.